Marketers Making Unsupported COVID-19 Claims Receive FTC Warning Letters

Americans are understandably interested in anything — whether it be supplements, services, therapies, or products — that promises to prevent or treat COVID-19.  But few of these things actually live up to their advertising claims.

Markers are using false advertising to deceive vulnerable consumers and boost sales during the pandemic. This behavior is committed by companies that have little regard for their consumers’ health or finances. Not only is it unethical and manipulative, but it is also unlawful.

Federal and state laws state that all advertisements, found online, in the mail, on the radio, or elsewhere, cannot be false or misleading. They must also be backed by scientific evidence when appropriate. The Federal Trade Commission enforces these truth-in-advertising laws.

Recently, the FTC sent letters warning 20 marketers to stop making unsubstantiated claims about their products and the novel coronavirus. Some of the letters target things like supplements and intravenous (IV) infusions. Others take aim at copper water bottles, crystal bead bracelets, and water filtration systems.

These products and services mentioned above have not been shown to prevent or treat the disease. And they join a growing list. The FTC has sent similar letters to over 330 other marketers and sellers.

There are serious legal consequences for violating advertising laws. Some of these companies may face federal and state lawsuits. Class action lawsuits can force companies to retract false statements and pay out settlements to victims who suffered monetary damages.

Did You Buy a Product Because of False Advertising?

Consumers are entitled to truthful adverting. If you purchased a product or service because of unsubstantiated claims related to COVID-19, you may be eligible for compensation.

Contact Markoff Leinberger today at 1-888-517-9115 for your free legal consultation. Our attorneys can discuss your rights and explore potential legal remedies. We are experienced in handling false advertising class action suits and serve clients in Chicago and nationwide.


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