What Qualifies as False Advertising?

Consumer Rights Law Firm Serving Clients in Chicago, Illinois, and Nationwide

Everyone understands they can’t expect complete honesty from advertisements. However, there are state and federal laws that outlaw egregious false advertising practices. And the Chicago false advertising lawyers at Markoff Leinberger understand these laws. We’re ready to evaluate your claim and help you pursue justice and compensation for losses you’ve suffered as a result of false advertising.

Under the federal Lanham Act, false advertising is defined as “any advertising or promotion that misrepresents the nature, characteristics, qualities or geographic origins of goods, services or commercial activities.”

Your false advertising lawyers must demonstrate five things in order to establish that an advertisement is false:

  • A false statement of fact was made
  • The statement has or can deceive a substantial portion of the audience
  • The false statement is likely to affect the audience’s purchasing decisions
  • The item or service being advertised is involved in cross-state commerce
  • The false statement has resulted in an injury to you

Illinois is one of many states that has adopted a Uniform Deceptive Trades Practices Act, which allows consumers like you to bring a false advertising claim to court in order to seek relief for the financial injury you suffered.

Our experienced false advertising lawyers will evaluate your claim at a free consultation to determine if it falls under the legal standard of false advertising.

If you’ve been victimized by deceptive advertising practices and you need an experienced false advertising lawyer, please contact Markoff Leinberger today for a free consultation.