The act of food mislabeling should be a serious concern to consumers. Food mislabeling, whether intentional or accidental, can lead not only to consumers being defrauded out of their hard earned money on a product that is not as advertised, but can also lead to serious cases of allergic reaction or even death.
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Anyone who is selling something wants to make money, and in some cases will resort to fraudulent tactics in order to sell higher priced items or services to consumers.
Under the Illinois Consumer Fraud and Deceptive Business Practices Act (also known as simply the Consumer Fraud Act), it is illegal for a business to act in a deceptive manner in order to try to sell a product or service. This includes making false promises through advertising.
Although nowadays there are regulations put in place protecting consumers against false advertising, that unfortunately doesn't meant that false advertising doesn't happen. Corporations are in the business of making money, and if they think that advertising a certain way is more likely to get consumers to purchase their product, they'll do it.
The Holiday Season is a prime time for companies to heavily push their products. Many advertising practices are manipulative, but not necessarily illegal. However, false advertising or purposefully misleading consumers is a crime and one that the consumer protection attorneys at our Chicago office can help with.